Location:
The University Club at the University of Louisville
11:30 - 12:00 networking; 12:00 - 1:00 lunch and speaker
www.louisville.edu/org/uclub
Cost
$25 AMA Member
$35 Guests
$20 Students
Parking is free and seating is on a limited first come, first
serve basis.
Want to be an AMA speaker or know someone
that should be? Send us an email at info@amaky.org
Previous
Events:
"The
Bourbons of Heaven Hill Distilleries - A Family Affair "
Thursday,
December 13, 2007
A
luncheon presented by Larry Kass, Director of Corporate Communications,
Heaven Hill Distilleries
At
Heaven Hill Distilleries, the world's second largest holder of
aging American Whiskey, three generations of the Shapira and Beam
families have been practicing their craft, building what is now
the largest remaining independent family-owned American Whiskey
producer. This independence means that Heaven Hill produces the
finest Bourbons without outside pressures to cut corners and make
it faster and cheaper. Join Heaven Hill's Director of Corporate
Communications (and former Whiskey Brand Manager) Larry Kass for
a sampling of some of the world's most acclaimed American Whiskeys,
all drawn from the world's second largest inventory of over 700,000
aging barrels. Bottlings to be sampled include Evan Williams Single
Barrel 1998 Vintage Bourbon, Elijah Craig 12 Year Old Small Batch
Bourbon, Elijah Craig 18 Year Old Single Barrel Bourbon and the
rare and unique Bernheim Original Wheat Whiskey.
"¡Muy
Caliente!"
Thursday,
November 29, 2007
A
luncheon presentation by Dr. Glenn Rodriquez, PhD. Dean - McKendree
University, Kentucky Campuses & Mr. Aldolfo (Ben) Ruiz Creative
Director & CEO - Adhawks Advertising & Public Relations, Inc.
www.ky.mckendree.edu
-- www.adhawks.com.
Muy
Caliente is Spanish for "very hot". The emerging Hispanic market
is just that - very hot. But in order to participate in this fast-growing
segment, you need more than just language skills - you need deep
cultural understanding.
Find
out how the Hispanic market defines itself and learn the essential
techniques of observation and communication marketers need for
success from two people who understand it from the inside.
"Here,
try this. It's really good!"
Thursday, October 25, 2007
A
luncheon presented by Mr. Alexander "Sandy" Nixon President of
FB3 Development, LLC & Havana Beverages www.fb3-d.com
www.havanacola.com.
How
many times have you easily convinced someone to sample a recipe?
It is easy to do, especially in your own kitchen. Guests love
to try something new, in fact that is why they show up at your
place.
However,
just try to do that in the commercial food market place. It is
vast, competitive and disaster-littered. You have to have taste
--one that is more unique that any complex formula out of your
competitor's San Francisco food lab. Your business plan has to
exhibit the utmost precision. After all, it is going up against
Coca Cola ®.
"Down
home Cajun cookin' just went Up town"
Thursday,
September 27, 2007
A
luncheon presented by Mr. Don Larose, President of J. Gumbo's.
A
simple idea, a great product, a niche market, a catchy name should
equal success. It does and it's J. Gumbo's! You're witnessing
now the explosion of success with a great new concept. Join the
AMA forum September 27 to hear, taste and learn more about J.
Gumbo's, Louisville's next corporate concept headquarters. Don
Larose, President of J. Gumbo's will share with us the marketing
strategies of their concept and what steps are required to take
this to the national marketplace.
"Your
very own Shangri - La!"
Thursday, April 26, 2007
A
luncheon presented by Mr. Russ Maney Vice President of Marketing
Smoothstone IP Communications www.smoothstone.com.
Utopia
exists and in more than one place. In fact, every business community
has multiple locations. Just sail over the blue ocean and there
you are!
Russ
Maney has taken Smoothstone IP Communications on that trip. Combining
professional services, equipment sales and carrier operations
into a single offering has been the key. That combination of business
elements represents a "radical differentiation" strategy that
has given Smoothstone its own market. The firm has competition,
of course, but their proposition is uniquely strong, unduplicated
and not defined by price.
Find
out how Smoothstone has done this and you will be in Shangri -
La, right where your potential customers are looking.
"Marshal!
Get that posse together!"
Thursday, March 29, 2007
A
luncheon presented by Mr. Douglas F. Cobb Chairman and CEO of
Appriss, Inc. www.appriss.com
That's
what they did. Gathered up all the able bodied and rode out. It
was dramatic, exciting and especially necessary if the bad guys
had gotten the drop on you. We
still have'em today, the bad guys, not the posses. It seems that
our modern era give us an all too full measure of subterfuge,
illegality and worry.
But
we do have help to rely on -- VINE, Justice Exchange, Meth Check,
Alert Express. Those services are some of the public safety products
that Appriss, Inc. deploys across the country. Police departments,
municipalities and other bodies have extend their protective reach
using those Appriss solutions. Find out how Mr. Doug Cobb was
able to identify the need, develop the product and sell those
unique services.
"The
Old Soft Shoe and Cold Hard Cash! "
Thursday, February 22, 2007
A
luncheon presented by Ms. Leslie K. Broecker, President of Live
Nation Midwest Theatrical Division www.livenation.com
Show
Business - you think it revolves around stage presence, fresh
flowers in dressing rooms and knowing your lines. No! Absolutely
Not! The business of show business is a whirl of mergers, buyouts,
market demands, cash flows and expected profit. Louisville's Broadway
Series, headed by Ms. Leslie Broecker, is a part of a 50-city
network that presents over 1,000 weeks of touring shows per year.
The demands on Ms. Broecker for her six cities - business and
theatrical - at times appear insurmountable, but she never misses
a step keeping time to a loud staccato beat. Hear how she keeps
such good time at this month's AMA luncheon.
"Running
Mad For Kentucky"
Thursday, January 18, 2007
A
luncheon presented by Mr. Ronald Croch, Director of the Kentucky
State Data Center www.ksdc.louisville.edu
Running
mad for Kentucky, yes that's what they said when the frontier
opened. People just couldn't wait to get here. Those pioneers
had a profound impact, one that helped to move the nation forward.
Well, something like that is happening again. Our resident population
is changing dramatically, with newcomers entering the state and
brining new sets of cultural and demographic characteristics.
Those already here are moving too -- moving into different categories
of age, income and education. We have to understand those factors
of change. Since, in the end, we will be selling to or hiring
from that new wave of pioneers.
We
Interrupt This Broadcast...
Thursday, November 16, 2006
A
luncheon presented by Mr. Bryan Gray, CEO, and Mr. Matt Ranft,
Business Development Manager MediaSauce www.mediasauce.com
Breaking
news always gets attention, but you can't use that technique in
business communications, or can you? How do you get people to
hear and understand your story, with every direct and general
channel filled with content? Well, you just have to tell a more
compelling story using video, audio, animation, illustration,
custom photography and hyperlinks to deliver a direct message.
Does that sound like too much for one effort? No, not with a toolbox
that helps you deliver rich, and effective, on-line media messages.
Find out how MediaSauce has developed techniques and tools that
double and triple common click through rates.
To
the Rescue!
Thursday, October 19, 2006
A
luncheon presented by Ms. Krista Roberts Public Relations-Marketing
Director Kentucky Humane
Society
St.
Bernard Pass, the Iditarod Trial and our back yards -- locations
where animal companions gain our admiration. How do you turn the
emotions behind that praise into tangible support? They cannot
speak, but we know they need our care and attention. How can you
convince the public to give time and money to that cause? In addition,
what types of services do you need, and how to distribute them
across the market place? Find out how the Kentucky Humane Society
issues the call, and comes "to the rescue!"
Simultaneous
Success - 35 Markets at Once!
Thursday, September 21, 2006
A
luncheon presented by Mr. David Inman Author of "The Incredible
Inman", nationally syndicated newspaper column www.incredibleinman.com
David Inman of "Incredible Inman" fame has single handedly conquered
over 35 newspapers markets -- not bad for a little kid growing
up watching too much television.
Find
out how David Inman has been successful in convincing a diverse
collection of newspaper to carry his column. What readership demands
have those newspapers recognized? Moreover, how does Mr. Inman
ensure that each column represents the interests of a wide national
cross section?
Positioning
4.0
Thursday,
May 18, 2006
A luncheon presented by Ms. Susan Moss, Vice President of Corporate
Communications for Kindred Healthcare www.kindredhealthcare.com
It’s hard enough to define and position a single business in
the marketplace, but what would you have to consider if you had
four separate businesses in 40 states? Those separate businesses,
by the way, should complement each other and together raise corporate
revenues and profits.
Kindred Healthcare has to consider just that. Their four separate
divisions – hospital, health services, KPS pharmacy and Peoplefirst
Rehabilitation – have to be customized to meet the needs of their
unique local marketplaces, yet send a consistent image and message
across the country. This is not an easy task, especially in healthcare,
where reimbursement changes and growing competition are at historically
high levels.
How do
they do that?
Thursday, April 20, 2006
A luncheon presented by: Mr. Chip Polston, Vice President of Communications,
Government and Public Relations for the Kentucky Lottery Corporation
www.kylottery.org
Did you ever watch a Kentucky Lottery drawing and wonder what
goes in to getting winning numbers every evening? How do people
make a choice between Powerball and Pull Tabs? Why do you need
so many betting choices? How about scratching off a ticket and
wondering how the numbers got there? Learn the answer to these
and many other questions, as well as why it's impossible to "beat
the system" and how Kentucky Lottery proceeds benefit Jefferson
County and the Commonwealth.
Success
Is Not Automatic!
Thursday, March 23, 2006
A luncheon presented by: Mr. Pat Armstong, Vice President of Marketing
for the Kentucky Derby Festival www.kdf.org.
The Kentucky Derby Festival is one of the United State’s greatest
events. It is tied to that horse race, but is made up of 70 other
individual events and 1.5 million people. How do festival organizers
determine the mix, timing and type of events that make up their
event roster? What are the communication challenges? How do they
promote each and every event effectively?
Jump the
Chasm!
Thursday, February 23, 2006
A luncheon presented by: Mr. Robert Klingle, President and General
Manager of WHAS-TV. www.whas11.com
Most products are sold to end users, through wholesalers and
with channel partners. What would you think of adding a new technique
– selling to the competition?
Louisville’s WHAS-TV (ABC) has taken a bold leap and placed its
10:00 PM nightly news on a competing local station -- WBKI-TV
(WB). How do viewer and regional demographics support this unique
and unheard of tactic? Find out, when Bob Klingle shares his grand
plan with the Louisville AMA.
Muhammed
Ali Center
Thursday, January 19, 2006
A luncheon presented by: Ms. Jeanie Kahnke, Vice President for Public
Affairs and Communications of The Ali Center. www.alicenter.org
Sell more! That is a simple enough directive, and usually represents
the mission of most organizations – but not at the Ali Center.
They have a host of goals that involve single and overlapping
messages to various targeted groups. How would you manage your
communications and marketing efforts to effectively promote a
collection of targets – personal growth, conflict resolution,
Ali’s legacy and cross cultural education?
The Ali Center is a unique institution with a multi-faceted mission
and diverse markets. How so you deliver the right message to the
right audience to assure that it is understood? How do you do
this in a sound bite?
Make that
a Bourbon, straight!
Thursday, December 15, 2005
(Luncheon included a complimentary
Bourbon Tasting!)
A luncheon presented by: Ed O’Daniel, President of the Kentucky
Distillers Association. www.kybourbon.com.
A lot plays into consumer decisions to pick a brand, or brand
category. The presentation of image, value and taste encourages
consumers to select one item over another. That is the big argument
that every product has to perfect. A marketing message must convince
consumers well enough in advance of purchase to recall a brand
and request it. The Kentucky Distillers Association drives home
that point home in a very effective manner.
Find out how America’s whiskey is crossing the pallets of more
and more consumers. What was a selection for a few is now a top
of mind and top shelf request for many people.
Up, When
Others Are Down!
Thursday,
November 17, 2005
A luncheon presented by Pat Richardson, Director of Advertising
for Landmark Community Newspapers, Inc. www.lcni.com
– www.landmarkcom.com
The newspaper industry, like all media, is facing dramatic change.
Media properties, from traditional to just emerging, are stating
new value propositions -- giving them fresh positions in the national
media mix.
The newspaper business is at the dawn of a new day. Find out what
the newspaper industry is doing to transform itself and find a
place in the new media world. Find out about an industry on the
move and how Landmark Community Newspapers, Inc. is winning --
growing audience and readership
Put a Little
Mojo in Your Media Mix
Friday,
October 27, 2005
A luncheon presented by: Keith Ringer, CEO of Metro Mojo www.metromojo.com
and www.louisvillemojo.com.
How do demographic segments gain a definition? Is it just age,
income and a little bit of purchase activity on a spreadsheet?
What if it is much more dynamic than that? It is, when you consider
how groups can coalesce and define themselves through media that
they use and control.
Find out how Metro Mojo has localized the concept and mechanics
of "content enabling". You will see that an audience can be truly
invested in the success of the media. Advertisers, in turn, gain
access to unique and valuable populations.
Microsoft's
Xbox
Friday,
September 30, 2005
A luncheon presented by Andrew J. Carothers, Senior member of
Microsoft's Xbox Division and a Director for the Second Party
Program group. Here his work focuses on creating innovative methods
to expand the Microsoft game product lines, particularly in the
competitive overseas markets. www.xbox.com.
Mr. Carothers' unit works like a small business where his team
emphasizes taking responsibility over their practices, optimizing
limited resources, and of course having fun - the group does play
games for a living!
THREE into
ONE WFPL -- WUOL -- WFPK
The Public Radio Partnership
Thursday,
May 19, 2005
A luncheon presented by Mr. Gray Smith - Director of Corporate
Support The Public Radio Partnership Louisville, KY.
www.prp.org
How do you structure an organization to equally represent three
parts? How do you present that combination to members and sponsors?
It had never been done before, but the Public Radio Partnership
(PRP) in Louisville has secured a sought after marketing goal
- success! Find out how the PRP has established a strong membership
and underwriting community in a demanding and competitive media
market.
That's
my Market Share!
Thursday, April 21, 2005
A luncheon presented by Kelly Downard, Councilman, Louisville
Metro Council, District 16.
www.loukymetro.org
You know what you want, but the competition has it all locked
up -- or so it seems. Every marketer faces that same situation
and the problems of a solution. Research, packaging, branding,
retention and acquisition, finances and a long list of other concerns
have to be addressed to gain that top spot, in this case Mayor.
Find out how these marketing demands are played out in the Louisville
Metro political arena in the just commenced mayoral contest.
A High
Wire Act… Gaining Your Market with High Profile Success
Thursday,
March 17, 2005
A luncheon
presented by Linda McGinity Jackson,
Vice President - Public Relations Jewish Hospital HealthCare Services,
Louisville KY www.jewishhospital.org
How do you take advantage of your successes? Send a few press
releases and thank all involved? Distribute case studies to your
best clients and prospects? Those efforts will be well received,
but what if everything, depends on how fully you promote yourself?
At Jewish Hospital, high profile patients - hand transplants
and heart implants - are clear successes. Their successful promotion,
and the techniques employed, gain special attention, garner respect
and drive new patients to Jewish Hospital. Find out how effective
promotion and marketing have made Jewish a hospital of national
rank.
Transforming
Healthcare Marketing: Taking a New Approach to an Old Category
February
17, 2005
A luncheon presented by Ashley Horner, VP Marketing Communications
SHPS, Inc., Louisville, KY.
www.shps.com - A Louisville Fast 50 Firm!
What if your product had no physical shape and could be perceived
as frivolous, chatty and even nagging? How do you move customers
to action with that kind of product? What steps do you need to
take to breathe life into an old category?
Find out how SHPS is selling health care programs to Fortune
1000 firms using effective corporate and product branding, customized
participant communications programs and direct marketing techniques.
Silos Are
Good … but only for corn, not corporations!
January 14, 2005
A luncheon presented by Rick Hesterberg -- Assistant
Manager of Corporate Communications for Toyota, Georgetown
www.toyotageorgetown.com
What do you do with too many messages about your product? And
what if those statements originate in different divisions of your
firm? Just pick the best one and set aside the rest. It is just
not that easy.
Find out how Toyota Manufacturing has broken down large corporate
division silos and crafted a unified branding message.
Mr. Rick Hesterberg is responsible for media relations, advertising
and web site content. He is a Cincinnati native and graduate of
Morehead State University. His background includes Sports Information
Director at Morehead State and positions in commercial & public
radio.
